It is a very interesting story how Peter became interested in the alternative health field. Australian born, Peter was on holiday in Morocco in 1968 and got “Montezuma’s Revenge" (aka food poisoning). He met an American who told him, you can handle your food poisoning in half an hour. What did this fellow tell him to do? He told him to juice oranges and drink the juice within 10 minutes. The juice had to be drunk quickly while it was still alive with enzyme activity. Peter followed this stranger’s advice and was better in 20 minutes. This experience sparked an interest in Peter to learn more. The American told Peter that in the United States they had these places called “health food stores” and they had "books on this stuff". Peter was determined to find out more and in 1973 he arrived in America.
Peter had a strong desire to help people and opened his first nutrition center in Los Angeles, California, in 1978. During this period he was involved in extensive research, the findings of which were contained in 52 published health bulletins. This research culminated in 1980 with a breakthrough resulting in the formulation of a more bioavailable form of magnesium. In 1982, Peter released his water-soluble magnesium powdered drink which has since become a best-selling product and is found in almost every vitamin store in North America, as well as many countries around the world.
Since 1978, Peter has written numerous articles and has lectured internationally on general nutrition and specifically on the benefits of magnesium.
Well ahead of his time, Peter’s findings on the importance and efficacy of magnesium are currently being validated by scientific findings from numerous sources, including the Massachusetts Institute of Technology, the American Diabetes Association, The Journal of the American Medical Association, and the Russian Pediatric Doctor’s Association.
Peter’s Choice Nutrition Center
Just as Peter was ahead of his time with his magnesium research, so is his store in Hollywood. We like to think of ourselves as eclectic. Many of our staff have been with us for years, including our buyer, who has very high standards on what we carry. She finds some very special products. So special, in fact, they can’t be found in most stores or websites.
Our goal is to provide excellent quality supplements, as well as education, to help our bodies maintain vitality as they age.
Our friendly and knowledgeable staff love to help people. We are a little old fashioned that way. Whether you walk into our store, or find us on the internet, we are happy to talk to you and answer any questions you might have.
Like Peter, we believe a person can achieve optimum health through diet and supplementation. Whatever your health goal is, it can be achieved. You have our full support.